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March 07, 2015


It’s only been a few months since the Korean-Japanese conglomerate Lotte Group opened its highly anticipated Lotte World Tower & Lotte World Mall. Lotte World Tower is a super-skyscraper reaching up to 555 meters in height, built with the goal of becoming a major landmark in Asia. Although the upper parts of the building remain in construction, once the structure is completed in October 2016, the tower will have 123 floors and will be the tallest building on the Korea Peninsula. Lotte World Mall is a separate complex that is partially connected to the tower. The mall is a one-stop shopping center that aspires to provide unprecedented services to its patrons - and succeeds: Lotte has placed all of its shopping and entertainment branches in the building, from the Lotte Cinema for cinephiles and the Lotte Duty Free Shop for traveling shoppers to the Lotte World Aquarium for families with children and Avenuel for shoppers looking for luxury goods. In total, nearly one thousand brands are available within the well-designed shopping complex.

T. 02-411-510,

Australian restaurant Bills (T. 02-3213-4185) offers the best scrambled eggs and hotcakes. For something more Korean, stop by Nonhyun Samgaetang (T. 02-3213-4537), a restaurant specializing in ginseng chicken soup with 20 years of tradition and fame in Gangnam. Be sure to check out Ogada (T. 02-3213-4527) on the seventh floor to try some medicinal herbal teas that are not only pleasing to the senses but will also give you an energy boost while you shop.

If you’ve been living in Korea for a while and miss your favorite brands from back home, look no further: Lotte World Mall has many international vendors including the Gap, Banana Republic and Toys ‘R’ Us. If you’re interested to get in on the global fascination with Korean cosmetic brands, Avenuel carries popular options such as Nature Republic, Missha and Innisfree. For the Hallyu fans in your group, visit IKON (T. 02-3213-4427), which sells various products related to K-pop and K-dramas. Diligent shoppers can even receive a tax refund for foreign tourists on the sixth floor at the Avenuel Service Lounge

(T. 02-3213-2603).
Jamsil Station 잠실역 (Line 2 or 8), Exit 1 or 11.

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